Industry is constantly changing and the change is mostly due to customers’ increasing demand of access to applications and information, at any time, in any place, through any device, as well as to new players who are latent in the innovation technology and form part of the challenges that sectors of the economy are facing.
It is important to remark that such changes are equivalent to a new Industrial Revolution, with a big difference: this transformation is occurring infinitely larger and faster. These changes are so accelerated that we no longer see the way to go as a straight line, but it has glimpsed as a great mass of water going in all directions, at great speed and without any control. The sectors of the economy look like if they were in a small boat with the latent fear to disappear. In this analogy of the Digital Swirl, we see that the impact of the change will depend on the type of industry, the situation and the reaction.
In order to survive to such a digital disruption, sectors of the economy must adopt new business models that generate shopping experiences with delivery of Value in:
- Costs. Delivery of products or services at low prices, for consumption or at the so called creative costs.
- Experience. The experience or level of satisfaction of the end user upon the use of our product or service.
- Platform. Have a product or solution able to meet user’s current needs and connect with other solutions, thus offering a new service or product.
We must develop solutions that offer such a value through continue innovation, agility and security, and take into consideration the specific needs of all business areas of companies and customers’ rhythm.
That’s why at Ikusi we seek to redefine, day by day, users’ experience, taking all the information of clients’ business lines in order to create a personalized experience which is oriented to deliver continuous value in costs, user’s experience and on the platform and is offered together with our products and services. All the above through the development of integral, simple, flexible and scalable solutions. Our basis is technology as well as defined processes and our constant commitment in the relations with the work team of companies that allows us to jointly define the best business strategy.
We are aware that great changes already occurred in the past, however the difference is that currently changes are happening faster and are driven directly by technology. This is where the industry uses this to define the strategy of the business and apply the same immediately. The sectors of the economy that first meet such needs will be the ones that will survive to the digital disruption.